Value-based Era Marketing
Nov 23rd, 2010 by tiffrennick
I just read Diego’s blog post Let’s divorce marketing! , which outlined Microsoft Advertising Solution’s clever campaign. The campaign is basically all about how there needs to be a serious change in marketing, as it has all been about slamming random products in consumers’ faces without actually really considering them.
I believe this is a perfect example of a company realizing that value-based marketing is really what we need. As we learned in class, value-based marketing is about the customers needs as well as the needs of everyone a company interacts with (suppliers, employees, etc.). This type of marketer would only sell a product/service if it would genuinely satisfy customer’s needs in an interesting way and can work effectively with those in the supply chain.
I agree with Diego that a lot of marketing right now is just blindly giving out products without really considering the customer. Hopefully this can be the time for change where companies actually care about what they are supplying and how they do it.
“Be provocative. But be sure you ‘provocativeness’ stems from your product. You are not right if in your ad you stand a man on his head just to get attention. You are right if you have him on his head to show how your product keeps things from falling out of his pockets.” – Bill Bernbach