Posted in Uncategorized on Nov 30th, 2010 No Comments »
“Addiction is an uncontrollable compulsion to repeat a behavior regardless of its negative consequences.” Everyday I get this need to drink coffee. I can’t control it. It makes zero sense. It makes my teeth yellow and makes me jittery throughout the day. I continuously keep drinking it though. This is an addiction. Coffee, though, has […]
Posted in Uncategorized on Nov 23rd, 2010 No Comments »
I just read Diego’s blog post Let’s divorce marketing! , which outlined Microsoft Advertising Solution’s clever campaign. The campaign is basically all about how there needs to be a serious change in marketing, as it has all been about slamming random products in consumers’ faces without actually really considering them. I believe this is a […]
Posted in Uncategorized on Nov 16th, 2010 No Comments »
I recently read Anna Bourak’s blog post called Age Defying Barbie. This brought up some more nostalgia for me, which seems to be a running theme for the past couple weeks. As a little girl, I grew up playing Barbie with my sister. You weren’t considered a normal girl unless you played with Barbie. Anna […]
Posted in Uncategorized on Nov 9th, 2010 No Comments »
So for my EOSC 312 class we had to watch a bunch of different videos including Ted Talks and a mini-series called “The Story of Stuff.” The latter really caught my attention, and one of the videos is my specific focus today (which will coincide with deceptive marketing). Basically what the video says is that […]
Posted in Uncategorized on Nov 2nd, 2010 1 Comment »
Today I’m not going to be really talking about marketing, more about something that I’m excited about. I am super excited for the new Harry Potter movie that is coming out later this month!! This movie brings lots of nostalgia for me because I grew up with Harry Potter. These books came out each year […]
Posted in Uncategorized on Oct 25th, 2010 No Comments »
An interesting blog was brought to my attention by Vaidas Aleksejunas. He cited Kiwano Marketing, a Vancouver based marketing firm who has a really interesting blog focused on sustainability. I read a bunch of their blogs, but the one I want to focus on right now is about how UPS is sustainable. I won’t go […]
Posted in Uncategorized on Oct 19th, 2010 No Comments »
The main purpose of my blog today is to talk about Old Spice’s really popular and funny advertisements. I first saw these ads in the movie theatre, and ever since then they have become a phenomenon. I think these ads are really effective for both men and the women who may buy/influence the buying process. […]
Posted in Uncategorized on Oct 12th, 2010 No Comments »
I just read an article in ‘The Globe and Mail’ about the possible ramifications of social media on our views on life. The article is called The danger lurking in the social-media shallows. This article caught my attention because of the metaphor the author, Ivor Tossell, used to describe the trend of social media. Basically […]
Posted in Uncategorized on Oct 6th, 2010 No Comments »
As business students, probably one of the most important things we can get out of marketing is how to market yourself. This is especially true in the current job market, where companies are probably being more selective and restrictive in their hiring practices. Your resume, cover letter, and especially the interview process are all key […]
Posted in Uncategorized on Sep 28th, 2010 No Comments »
The above picture is a fabrication of what I’m going to be talking about today, but it still gets the point across. A huge avenue for marketing (and specifically advertising) that many of us probably don’t realize even exists is in Hollywood blockbuster movies. I can just about guarantee that the next movie you watch […]