Monthly Archives: October 2012

The United States is close to joining many European nations in what is a rather unsavoury designation: having negative interest rates on standard two-year government bonds. The political strategies that are in place to provide buoyancy to the interest rates … Continue reading →

Earlier this year, McDonald’s Corp. experienced a resounding failure in its Twitter marketing campaign, “#McDStories.” Instead of seeing a flood of responses from satisfied customers sharing their favourite experiences with the fast-food chain, the firm would see a series of consumer horror stories ranging … Continue reading →