Category Archives: Uncategorized

Having never been part of a video production before, I was intrigued when I learned of the final project in Comm 296. It was an interesting take on what would normally be a formal presentation: suits, standing nervously in front of … Continue reading →

Of the 4P’s of marketing – Product, Promotion, Price, and Place – perhaps the greatest change over the last two decades has been to Place. Getting products to the right place at the right time to be purchased or collected … Continue reading →

In the first class lecture centred on social enterprise, one of the examples used was Save On Meats and the positive social benefit its delivered to Vancouver’s Downtown Eastside region. A recent article in the Globe and Mail highlighted the company and … Continue reading →

A recent blog entry posted by classmate Justin Khera draws a strong connection between the use of social media channels by both the Democrats and Republicans in the United States Presidential election and similar techniques that have been used in … Continue reading →

Not a day goes by where we can avoid complaints about the astronomical price of gasoline. However, if Cool Planet Energy Systems has their way, these complaints will soon be absent from water-cooler chatter and casual conversation. The company has … Continue reading →

A recent blog post by Tony Wanless (CEO of Knowpreneur Consultants), analyzes the recent trend of investment in condominiums for the purpose of renting the properties. He notes that a massive influx of amateur investors into the condominium market has … Continue reading →

Fellow student and friend Miguel Estrela recently posted a very informative summary of and response to an article charting the events surrounding HTC, a major player in the mobile phone market, see a staggering 79% loss in profit. He did a very … Continue reading →

The United States is close to joining many European nations in what is a rather unsavoury designation: having negative interest rates on standard two-year government bonds. The political strategies that are in place to provide buoyancy to the interest rates … Continue reading →

Earlier this year, McDonald’s Corp. experienced a resounding failure in its Twitter marketing campaign, “#McDStories.” Instead of seeing a flood of responses from satisfied customers sharing their favourite experiences with the fast-food chain, the firm would see a series of consumer horror stories ranging … Continue reading →