Well it’s finally happened. I have been unceremoniously thrown into the world of hashtags, retweets, and enough abbreviations to fill a second dictionary. Effective immediately, I am now required to use Twitter.
As a member of the Corporate Relations portfolio in AIESEC UBC it is my responsibility to help build, promote and maintain the AIESEC brand. We, like countless other organizations intend to take full advantage of Social Media outlets in our marketing strategy. The only problem is…. I have no idea what I’m doing.
Twitter can be very intimidating, especially if the first thing you encounter is this
FAIL pretty much sums it up.
So as I was drowning in self pity over the utter hopelessness of it all. I decided to take a look at the blog our supervisor recommended after he gave us his Twitter ultimatum, mikeabasov.com. I was incredibly impressed. His blog is focused around marketing, branding and general awesomeness. One very attractive feature is that he provides tutorials on marketing related items, such as monitoring your competition, brand, and topics via Twitter. The tutorials are easy to read and screen caps are provided to make the learning process that much easier. As I continued to skim his blog, one thing really caught my eye and gave me the wake-up call I desperately needed. After I read “How to get your ass kicked” I realized that I should approach this as a major opportunity to start creating my own personal brand as well as upholding AIESEC’s.
I know it’s not going to be easy but now, more than ever, is a good time to start. I’m going for that final 5%.
Game On.