Living in your first apartment is an learning experience, you soon find there are some things you can do without. I don’t happen to own a TV right now, but I have still heard about “chair pants”.
Two of my marketing group members, Graeme and Mei Chi, have mentioned this commercial in their blogs. I think it’s hilarious. Here, I’ve even embedded it so you can see for yourselves.
This is one of the newest additions to the “Must drink more milk” campaign by BC dairy farmers. They’ve even gone so far as to create a Weak Shop website. In addition to Chair Pants they also offer items like Towel Clothes. If you’re ever too tired to dry yourself off after a shower and you don’t want to miss work or school, Towel Clothes might be just the thing for you. These stylish ensembles come in variety of sizes and styles, including Tropical, Beachy Keen, and Snappy so you can be fashionable without over exerting yourself.
This commercial and the Weak shop website pretty much made my day. Not only was it a clever parody of an infomercial, it depicts the effect of low calcium on our health in a comical manner. Like some other health related ads, they don’t try to scare us. There is no somber music, or black and white footage, or a heart rendering confession from a child suffering from rickets. No, instead we are drawn in by the absurd notion that people are becoming so weak that they need supports attached to the back of their pants.
I find the lighthearted approach much more effective. I’d rather share something I found funny with my friends, than bring up an ad about deficiency related diseases. Furthermore, with the rampant use of facebook, YouTube, and Twitter sharing ideas has never been easier.
I’ve been a fan of the “must drink more milk” ads for sometime, and although it’s not my all time favorite it definitely cracked the top 3. So go and pick up some milk, or else you might find yourself shelling out $69.99 for a pair of chair pants.