Hundreds of people lined up early, some overnight, outside of H&M stores in North America, and even in the rest of the world to be the first to buy from Lanvin’s newest collection. One man says he came in last night from Philadelphia to get in the line. What a crazy line up. Why?
Lanvin is considered one of the most influential brands of the 21st century.It supposed to be a luxury brand. However, with two brands combined together. People would be able to buy a fantastic dress in low price.
People from the store started serving coffee to the crowd to keep them warm and awake in the cold temperatures. They are actually selling the service in addition to their products. People who complain about the line up would now be calm down, therefore, the customer base would be strengthened.
