Welcome back to my blog!
This week I am switching things up a little bit, and instead of talking about cameras/etc. I will be talking about music for a change! Now, I have to be honest, Journey’s ‘Don’t Stop Believing’ is my all-time favorite song, and the band certainly ranks in my top 3. But the southern-rock band NeedtoBreathe is without a doubt the best band I know, and in the spirit of ‘Don’t Stop Believing’, I am arguing that NeedtoBreathe will soon explode onto the international music scene. Why? Taylor Swift.
On her upcoming tour of North-America, Taylor Swift has chosen to include NeedtoBreathe. Obviously, this is a major opportunity for the band to increase its publicity, not simply in the American market, but in the international one. With dozens of concerts across the U.S. and Canada, NeedtoBreathe will be exposed to 100,000’s potential fans.
Source: Needtobreathe.com
How does marketing have anything to do with this?
Well, for starters, let’s attempt to use the ‘product life cycle’ model. In my opinion, this band is still in the Growth phase. Though it has existed for about a decade, the band has not gained international fame yet, but it is being featured in an increasing number of movies and shows. With Taylor Swift at its side, the band will surely be pushed towards the maturity phase.
In anticipation of the sudden boom in publicity, NeedtoBreathe has begun to increase its online advertising. The band is embracing social network platforms unlike it has ever done before. Also, it has partnered with a video-blogging group (named the “Street Team”), that occasionally posts videos of the band. Additionally, the band has begun an online forum that allows fans to interact with it. All in the spirit of advertising. Communicating with customers/fans is essential.
Sources: Taylorswift.com and Needtobreathe.com
Take my word for this: On March 23rd, 2012, NeedtoBreathe will be an international hit.