Advertising to Children
During one of our classes one of the professors showed an old McDonalds advertisement. It was of a baby swinging in his chair and smiling and laughing when he was able to see the golden arches of McDonalds and crying when he was not able to see it. During the discussion someone brought up the point of advertising to children as unethical. After doing some further research, I was somewhat shocked to see that everyone on the internet it seems, believes that advertising to children is wrong. At a business standpoint it is a huge market and consumer base. According to the article on APA.org children/teenagers spend and influence an exchange of nearly $400 billion a year. It would seem idiotic for a huge company such as McDonalds to not advertise to a huge portion of their market, based on the fact that they are under a certain age. Sure, it may seem as though these companies are abusing an impressionable child’s mind to embed a product or idea. It may seem unethical but companies should not stop doing so, but it is up to the parents to deem what their children should and should not watch.
Advertisement of the Baby https://www.youtube.com/watch?v=Gz8dsR5vPzM
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