![\"\"](\"http:\/\/fc01.deviantart.net\/fs71\/f\/2011\/147\/a\/3\/beats_by_dr__dre_wallpaper_by_toameiko-d3hdet4.png\" "\\"Beats")
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While doing my readings for marketing, I find the textbook mentions that government regulation is enforced to prevent companies from \u201cmak[ing] shoddy products, invade consumer privacy, tell lies in their advertising\u2026\u201d (p.137 in text). However, I wonder how well they are enforced, many company advertisements tend to be very misleading. One particularly questionable company is Monster Inc., an electronics accessory manufacturer.<\/p>\n
A few years ago they were caught <\/a>falsely advertising the benefits of their Monster HDMI Cables over their competitors\u2019 HDMI cables \u2013 in their demonstration, Monster compared the video quality of TV using their product, and the video quality of a TV using low quality composite cables (rather than a competitor\u2019s HDMI Cable) unbeknownst to consumers.<\/p>\n A more recent example is their Beats Headphones. They claim <\/a>with their premium headphones,\u201cpeople are going to hear what the artists hear, and listen to the music the way they should…\u201d, but many headphone reviewers <\/a>found that to be not true, as their headphones over-exaggerate the bass in most music, much more than artists intend.<\/p>\n In a marketing perspective, I really respect companies like Monster \u2013 they understand that most consumers might not want the best sounding headphones, but comfortable, easy-to-use, and fashionable headphones. Their Beats product line has captured 53% of the headphone market (before Beats Audio and Monster\u00a0broke up<\/a>). It is unfortunate they have to do it with deceiving advertisements.<\/p>\n Could the government do more to reduce the amount of false advertising?<\/p>\n P.S.: Here\u2019s a very good video about a pair of Beats Headphones:
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