https://blogs.ubc.ca/wczhu/2014/10/05/what-are-brands-for/
In his blog, Wenchuan Zhu agreed with the experts in the original article that the brand is important to a company. There are two main reasons in the blog: the customers usually don’t have the time to carefully evaluate and compare goods they want to buy; consumers can only judge products by their brands when there is not enough information about the goods themselves.
I consider this point of view reasonable. A brand is indeed significant to a company. From the perspective of the company itself, a good brand name is the proof of the success of the company. It aquires a good and wide-spread reputation is the result of its strong profitability and its favourable business ethics. Only if a company has these two “qualities” above can it have a good brand name. When it comes to consumers, as mentioned above, when they want to buy a certain category of good that they have never consumed before, they don’t know which brand to choose. It is the time when they would make their choices based on brands.
In conclusion, having a good and wide-spread brand name is benefcial to a company. It helps the company make more profit and make it renowned. It’s a virtuous circle.