Everyone has heard it at least a thousand times – but there is a good reason for it to be reiterated over and over again: globalization and modernization are in the process of transforming the business environment. I attached an updated version of the famous ‘shift happens’ video to reflect how China and India surpass every other economy in the world in terms of growth and future prospects. Businesses with an interest in expanding globally focus their efforts on these and other emerging markets. There is a wealth of opportunities ahead, we just have to make sure not to be overwhelmed – or not to ignore them.
After doing some research into recent changes to said market, I have found an article describing how the Danish brewery Carlsberg, one of the three largest in the world, actively attempts to increase their market share in Asia. They are currently looking into a partnership with Singha, a popular brand in Thailand. Carlsberg’s CEO is reaching out for new opportunities to
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“really accelerate our growth in the Thai market”
especially because traditional markets such as Europe or North America are struggling to keep up demand. Carlsberg’s decision to expand in Asia helps to compensate market share losses in said countries. Its future outlook will be determined by its ability to successfully establish their brand name in Asia, and preferably before other large international brewers, e.g. Anheuser-Busch (producing Budweiser), gain greater brand recognition.
The link to the article can be found here.
