This post comments on a post found on the “influential marketing blog” by R. Bhargava.
Who wouldn’t want to have a phone that has a battery life of…
Yes, you’re right. Days. Not hours. Not minutes. Does that even work? Admittedly, you’ll have to cross off a couple of items on your wishlist. Such as surfing the web, these things called ‘apps’, e-mail, etc… recollection to better values should be the motto. You’ll still be able to call people, text, and take photos. What else do you need, really? The Nokia 515 offers exactly those things, and looks pretty cool as well:
The real question is, however, why Nokia’s marketing team doesn’t focus more on dumbphones. The latest post on R. Bhargava’s marketing blog, a professional speaker and professor in marketing, talks about exactly this issue. Dumbphones could become a stepping stone for Nokia to get back into the black. Nokia has not been doing well in following the smartphone race (compare: “how Nokia lost the smartphone race”) and might do better in targeting a different market segment: namely those in need of a phone. Full stop.
Off the top of my head, I can think of numerous people who don’t need their phone to be a gadget with loads of smart features. Be it seniors, those among us who prefer to stay offline for the greater part of the day, or simply price-sensitive users, all of whom might prefer to buy a Nokia dumbphone. From a marketing perspective, I believe more advertising could do wonders in terms of attracting buyers for the 515. Surprisingly, the website does not even highlight the battery life… instead, it focuses on design. This is not misleading, as the design does look good; however, no one will opt for a dumbphone because of the design. Rather:
- functionality
- easy-to-use
- battery life
..those should be the main factors. Nokia, please have a word with your marketers.
