McDonald’s has pretty much become the world’s most known fast-food chain. It has dominated the fast-food industry in many countries. As Raymond Tang mentioned in his blog (https://blogs.ubc.ca/raymondtang/), McDonalds is now quickly entering the Eastern Europe and Russia region. Yet, different countries have different cultures, and different cultures consumer different foods. This is where McDonalds does an excellent job to tailor to each culture.
For starters, in Muslim countries, McDonald does not carry any pork products, knowing that sales would be close to none. McDonalds does not only tailor to each culture, but enhances it as well. In Hawaii, although part of the 50 States, Hawaiians have their own culture and their own representation. Pineapples are fruits that are associated with Hawaii. In every McDonalds meal in Hawaii, you don’t just get a burger, a drink and large fries, but also a pack of freshly cut pineapples for dessert. It’s wonderful how McDonalds blends in with the culture of where its restaurant is located at.
In the Chinese market, there is a large demand for chicken wings and, awkwardly, Sausage Egg McMuffins. These two items are available throughout the day. McDonalds introduced chicken wings at numerous locations throughout Hong Kong and China knowing that the Chinese enjoy nibbling on their wings. As well, many Chinese people don’t eat beef for many reasons, including religious ones, therefore McDonalds offer the Sausage Egg McMuffin all day instead only for breakfast.
I believe that McDonald’s does a great job in placing themselves in foreign market. Their research seems extensive and proves effective.