The Importance of Customer Service

The concept of customer service is important in today’s new business model. As more and more consumers are willing to share their views and experiences about certain companies, reputations are at stake if customer service is not of par.  This is the case with the article above, where they found that 86% of indian consumers were willing to pay more than the world average for good customer service.

I believe the concept of customer service becomes more prevalent as we continue streaking down the digital media age, as the survey showed, “out of 10 Indian consumers 7 have used social media for customer service response”. Now internet services such as ‘yelp’ provide reviews that many consumers would look at before picking a business such as a restaurant, providing word of mouth to other potential consumers.Therefore customer service is essential for small businesses, and I believe should be a very strong value proposition along with a good product. 

My father works in hotel management, and therefore the interaction between consumers and staff is essential for a hospitality business to strive. Hours and hours of training are spent on hospitality and customer service in order to develop a relationship between consumers and the company in hopes that they would return due to good customer service. Companies should continue to push good customer service, either through some sort of motivation or rewards, for example the best staff employee would receive a certain sum of money or an extra incentive as this could potentially increase sales and revenue.

Article Link: http://articles.economictimes.indiatimes.com/2014-10-28/news/55521445_1_customer-great-service-global-average

Sources: http://smallbusiness.chron.com/customer-service-important-organization-2050.html

Image: http://cdn2.hubspot.net/hub/325665/file-1737987238-jpg/customer-service.jpg?t=1414798006376