Abercrombie and Fitch has been under fire for the remarks made by CEO, Michael Jeffries. Jeffries commented on his clothing brand, stating that their merchandise is made for attractive people only. This point is made clear through their target customer size, selling clothing only in smaller sizes
.
Naturally, I find this business model to be extremely unethical and inefficient. Given that the company is based in the U.S., a huge population of potential customers
are lost due to the country’s high obesity rate. Not only is it unproductive for Ambercrombie and Fitch to turn these people away, it is also very controversial to exclude all the people without the “perfect” body type.
I believe that this business model will not hold up in the future, progressive years.There are too many companies failing because of false ethics for Abercombie to be able to succeed. The root of this problem is the CEO of the company. His unethical values will destroy the brands reputation and prevent the company from moving forward.
-Timmy
Reference:The Abercrombie Controversy