It has come to my attention that there is a fast food chain that differentiates itself from its competitors by upholding the highest quality standard of ingredients that they serve to there customers. The burger chain, Burgerville, refuses to use the mass production of livestock in order to obtain their ingredients; which most fast food chains do. Instead, they handpick the local farmers that raise and process their livestock, assuring that the animals don’t go through inhumane handling.
I completely support the amount of attention that is put into Burgerville’s ethics. They are reshaping the way society views fast food, and they’re doing it in a way that only betters our environment. By focusing they’re values on the environment, Burgerville is taking a stand against the inhumane processes that other food chains undergo. It is clear that Burgerville prefers to value their ethics over maximizing profits. This also strengthens the relationships that the company has with its customers, granted that they are aware of Burgerville’s ethical methods.
The business model that Burgerville has structured seems to sustainable, creating longevity for their presence as a company. I wish that there was a Burgerville near me so that I can personally attest to the quality and freshness of their ingredients.
-Timmy
Reference: Healthy Fast Food?