After Microsoft failed to take over Yahoo in 2008, the company is considering a new bid to gain control of the renowned Internet company. Yahoo is currently valued at US$18 billion, and alongside Microsoft, there are several other companies interested in the purchase. The decision on going after Yahoo again has not been finalized, yet if the company does decide to commence this purchase, it is most likely going to involve a partner company.

As mentioned in Troy’s blog, Microsoft has had interests to take over other companies like RIM (Research In Motion). The reason there is most likely to pursue a different market, to compete with rival, Apple Inc. which has dominated its market with is unique innovations. Microsoft may as well consider purchasing Yahoo for the same reason, or maybe to pursue the online market.

To commence this take over yet again should be a wise move if Microsoft has planned it thoroughly. The benefits of acquiring Yahoo may not be as apparent as the benefits of purchasing RIM, and this will definitely cost the company some fortune. Hence, to purchase such giant company would require thorough planning and strategies to assure profitability for the company.

Source:

Reuters, T. (2011), Microsoft considers new bid for Yahoo, National Post, a division of Postmedia Network Inc. (online). Available at: http://business.financialpost.com/2011/10/05/microsoft-considers-new-bid-for-yahoo/ (5/10/11)