I was walking around downtown last weekend when I noticed a line along the sideways. It was a pretty long line, and many people were anxiously waiting for something. I went straight to the front of the line and saw a minivan with its doors opened. A salesperson was giving out free beers and people seem to just keep coming.

The brand was Molson Canadian 67 Sublime. I thought they were expecting a prize or something from the free beers, but then I heard a woman said to a fellow pedestrian “you should line up, they are giving out free beers”. Only then it hits me. People didn’t care about the brand, it was the free beer they were after.

Recalling the discussions we had in class about tactics and brand marketing, the beer brand seem to have gained some attention from its potential consumers. Due to this tactic, many people automatically spreads the brand name as they carry the free beers around downtown. Many people became aware of the brand, and whether or not they will buy the beer in the future, the company has successfully introduce the brand to the target consumers, and even people outside their target market.