Tim's Blog

On September 28, 2011 Amazon  announced new tablet device called Kindle Fire, which is  can be considered as a direct threat to astonishing 80% market share of Apple iPad in North America. Devices of other companies as Samsung, Blackberry and others failed to end domination Apple’s domination in the market. However Amazon’s Kindle Fire has pretty good chances.
Amazon’s device is twice as cheap as the cheapest iPad model, however it still does most of the things iPad can, as games, Flash enabled internet browsing (even iPad can not do that), e-mail client, e-books and many more.Obviously for a smaller price you get a smaller device with specs not as good as iPad’s, but the price is only $199, so it is a very good deal. Some people may be critical about the device as it does not have 3G internet, does not have a camera, the screen is not that great, but Amazon has an answer to that: “It’s $199!”
Amazon market strategy is very different from Apple’s, Amazon prices everything cheap and then makes it even cheaper. This strategy will allows Amazon to steal market share from Apple, because lots of people want a toy/device similar to iPad, but they are not fine with paying $500 for it.
Read more about new Amazon’s device at:
http://www.slate.com/articles/technology/technology/2011/09/amazon_opens_fire.single.html
http://www.businessweek.com/magazine/the-omnivore-09282011.html

http://www.bbc.co.uk/news/business-15082092