David Dobrowolski, a Canadian, operates a car-hire company called Flash Vehicle Rentals in Sierra Leone. Sierra Leone is a terrible place for driving a car, because this place has no unleaded petrol available, no Toyota dealership, no recovery service, and this place is not safe due to the civil war. In such a harsh market environment, Flash Vehicle Rentals survival and make profit, David even make his business bigger and bigger. So here this a problem, what makes David success? The answer is the breakdown service, which Flash Vehicle Rentals offers. This service guarantees customers to get a new car when they broke their car, no matter where they are in Sierra Leone, no matter how many time they break their car. This is the reason why customers choose Flash Vehicle Rentals with a high price rather than company over another. It allows customers to feel at ease and solves a their problem.
I think this service is a part of value proposition. The price of renting a car is not expensive, and Flash Vehicle Rentals as a normal can’t earn super normal profit just renting cars. The breakdown service adds value of renting the car from Flash Vehicle Rentals. Consumers are more interested in this service than the car. Flash Vehicle Rentals knows the market well and produce the right services.