LG is making a new brand called “It’s all possible” last year, and change the concept of its advertisement. The advertisement is not focussed on introducing the product, talk about tech anymore; instead, it gives consumers the idea how the product benefit consumers’ everyday life. LG prominent the benefits of using its products which consumers can get. Also, a more consistent brand experience across its marketing provides by LG due to communicate with customers.

In society’s current economic state, the competition within the electronics market is extremely fierce, generating profit in the financial market is exceptionally difficult, a new style of advertisement is a good way to attract people’s attention. We always watch advertising on TV, Internet, billboard, etc. But every time, I feel annoying when I see this advertising, especially, when I watch video online, the only idea in my mind is to skip this and quickly. The new advertising produces by LG really arose my attention, it use a softy way to introduce the benefit I can get from using LG’s TV, and let me feel I really need one. I think this advertising is successful.