After the lecture class on CSR and sustainability, I found myself attracted to the relationship between Lululemon’s success and its CRS and sustainability vision.

Lululemon is a value-driven company which focuses on quality of product and customer satisfaction. As this brand was designed for fitness lovers, it embraces our environment and made good and efficient use of energy and recyclable waste.

Based on several articles I’ve referenced to, it’s proven that targeting on CSR and sustainability through a creative and innovative way does bring Lululemon a bright future in selling their products.  Lululemon aims to design long lifecycle products to reduce additional cost for consumers to buy new product. Yet, in order for it to achieve such high quality, Lululemon had to invent new materials, features and technology to create the best apparel that stands out and shine. This intention has not only grasps consumer behavior and preference, but also reduces the environmental impact to increase sustainability.

“The better the product, the longer it lasts.”[1] — Lululemon