Now days many organizations unified business and information technology together to benefit from all the capabilities that it can bring. One great example is the largest on-line market –eBay.

This new IT system allowed eBay to increase its customer and partners, as well as its activities. People can communicate through IT system in different locations which builds up a large community that enables all members to do trades with each other. Neither of sellers nor buyers have to know each other or meet up to do trade since eBay also partnered up with Delivery Company that can deliver the item to the desired place.

By adopting this system, eBay can increase its profit and revenue through new channels with a continuous increase in its database.  eBay is benefiting through increased productivity in both the organization and users, while it saves time and decreases costs.

Reference

eBay: “The world’s largest online marketplace”- A Case Study by J.Gopalkrishnan*  < http://dspace.iimk.ac.in/bitstream/2259/510/1/>