Interestingly, I have had the same situation as Candice described in her blog that she was so addicted to Candy Crush that she even dreamed about it.  Also, I remembered moments when I closed my eyes and still see the image of candy crush, and how I can play it with the image that my brain showed me.

Such strong addition does not only happen on me but also on many of my friends. After reading Candice’s blog, I was surprised that how Candy Crush applies Science to their strategy and made such a game so additive that brings in $633,000 per day.

Based on my analysis, I have also found out that Candy Crush smartly caught up consumer’s attention through a zero cost to download and play, yet it positively reinforces the patterns for human brains to make people hooked by it. Once got addicted, it requires consumers to pay a certain amount of money to unlock further levels. Similarly, through the process of waiting made this game more fun in a long term run.

Figure from:http://guardianlv.com/2013/11/candy-crush-downloaded-500-million-times-what-makes-it-so-addictive/

Commenting on Candice Chung’s blog

https://blogs.ubc.ca/candicechung/2013/11/15/candy-crush-addiction/

References

http://business.time.com/2013/11/15/candy-crush-saga-the-science-behind-our-addiction/

http://www.businessinsider.com/how-candy-crush-makes-so-much-money-2013-10

http://guardianlv.com/2013/11/candy-crush-downloaded-500-million-times-what-makes-it-so-addictive/