Salutations to all,
Lamborghini Murcielago. An extraordinary super car. This is a product just like any other, however, you will RARLY ever see a promotion or commercial for Lamborghini. This is because it doesn’t need it. People that are interested in this product, are very interested in it. They will do the legwork themselves, researching it, asking about it, and coming to see one, all because they are considering buying one. No one just buys one of these bad boys if they are just so-so on it. Its for this reason that products such as this don’t need advertising. People who purchase these typically are very knowledgeable about cars, and more specifically, the car they are purchasing. Other examples of these products are things like very high end, expensive alcohols. 
The more expensive the alcohol, the less often you will see an advertisement regarding it. Smirnoff, a cheaper vodka, shows tons of advertisements to attract attention. Grey goose, a more expensive vodka, advertises, but on a much lesser scale. Patron, an extremely expensive type of tequila, extremely seldom has advertisements, for the same reason as the Lamborghini; people who want to purchase this product don’t need an ad to convince them. If they want it, they will know all about it. The picture is a picture of Louis XIII Champagne Cognac. It is an absurdly expensive bottle of alcohol that sells for several thousand dollars per bottle. This will never ever be seen on television, or anywhere really. These products (the car and the alcohol) are prime examples of high end products that really don’t need advertising because people know about them regardless.
Mcdonalds pulls in unimaginable amounts of revenue everyday, but does the extra revenue earned from the promotion actually outweigh the cost of all the free coffee given away? Extra revenue from the promotion can come from a number of different areas. The first being brand new customers that come into the store for free coffee and end up coming back sometime to get some coffee or some food because they were impressed with the coffee they had received before. The second source of income could come from people who come into a restaurant for the coffee and end up making an impulse decision to buy some additional products as well such as a hamburger or a muffin. The third source is loyal customers that come even more often to get free coffee and purchase food as well. The fourth and final source is also from loyal customers who may appreciate the free coffee so much they may feel they should support the company more and spend more money. All these situations are sources of positive revenue for Mcdonalds, but are they enough to cover the costs of the coffee being given away to actually make it all worth it? Mcdonalds must figure it is worth it because otherwise they would not be running this promotion. Does this work for all companies? NO! A Ferrari dealership cannot give away free Ferraris for a week and then expect the customers to come back the next week to buy one because they enjoyed their Ferrari so much. It appears these promotions are only useful with inexpensive, short-lived products such as food and beverages. This will Attract the consumers to back next time.
The Neocube is a very peculiar new toy that has taken Youtube by storm. The neocube is essentially a very simple concept, that is engineered in such a way that makes it ever-so-complex. The small cube is composed of 216 powerfully magnetic spheres that are easily movable, removable, and constructable. By utilizing the online marketing goldmine (Youtube) the Neocube is able to advertise and promote for very little cost to a very large audience. Myself for instance has never ever seen a Neocube, and have only ever heard of it through Youtube, and now i really want a Neocube of my own. Just a prime example of online marketing at work.
Tessa, being the awesome skier that she is, wrote a delicious blog about she is excited that October has been cold, and that it means that the snow will be good this year. Genius. If anyone ever has the opportunity to have a conversation with Tessa Der, the best advice I can give you is to DIVE into that conversation like you haven’t talked to people in 5 years. Her stories are riveting, her knowledge is impeccable, and her speech is captivating. I had NO IDEA winter was on the way until I came across Tessa’s fabulous blog and enlightened myself. I also learned she is excited for it. Awesome, because now I am excited as well. Thank you Tessa. I’ve also sent out Tessa’s blog to several high class magazines and newspapers in order to get it published. No replies yet… ANYWAYS there is an attached picture of super excited Tessa (presumably during the winter, and presumably about to go skiing in the cold weather). I just wanted to share her post with a larger audience because I think it deserves recognition and respect. Genius such as that is a seldom and should be treasured. Also attached is Tessa in Taiwan or something.. who knows right?
As everyone should know by now, a Jagerbomb is a popular drink that is prepared by dropping a shot of Jagermeister into a glass of Redbull. It has been medically proven that this isn’t a safe combination as alcohol is a depressant while energy drinks are stimulants. This creates plenty of stress on the heart and risk actually stopping the heart. The question is, is it immoral or should it be illegal to advertise such a drink. Should bars, pubs, and clubs be allowed to sell it? 
It’s similar to advertising cigarette advertisements, but the difference is that cigarettes aren’t an immediate threat to ones health. Cigarettes are just extremely unhealthy and have horrible long term consequences. Jagerbombs, on the other hand are an immediate threat to ones health because if the wrong dose is consumed (too much) then serious heart problems could occur right that night. Personally, I don’t these advertisements should be allowed because it causes a false sense that these drinks are less dangerous. Subsequently, I certainly don’t think bars, pubs, or clubs should be allowed to even sell energy drinks if they are also serving alcohol, let alone offer a drink that contains both.
I have a picture of Barrack Obama here (current president of the United States of America) because he is essentially the definition of self-marketing. His life before becoming the president revolved around marketing himself to America and convince them that he was what they needed and wanted. I’m not entirely sure if self-marketing is a real term, but if its not, I’m coining the term now. Self-marketing is very similar to product marketing except the only difference is, your the product. Although some examples, such as President Obama are more obvious than others, self-marketing is all around us, even more so that product marketing (if that’s possible). When we introduce ourselves to people, converse with friends, talk to a teacher, help a peer, or even walk past a stranger, we are engaging in self marketing. The way people dress influences how other people see them and perceive them. Same thing goes for body language. If someone walks around with there head down and won’t look at you as you walk by, its an example or poor self-marketing. However if you walk past someone with your head high and a smile on your face, you will (in most cases) be perceived more positively. Even on Facebook; how people see your Facebook account, and your activity, influences how they think of you. Everybody in the world wants attention, I don’t believe these people that say they don’t attention. They are obviously saying that for attention. Some people say they don’t want attention because they are shy, and use it as a way to cover up the fact that they struggle to present themselves, or self-market themselves, in a manner that is impressive to others. The reason people have friends is because they have convinced people that they are a fun or interesting person, and that associating with them will be beneficial to others. An interesting example is when someone switches, schools or goes to a new school, such as first year university. Right from the get go, you must market yourself to others and if you think your not doing it, your wrong, because we do it all the time. Lets look at the example of two guys who were both popular and had lots of friends in there respective highschools. Then they came to university and nobody knew them. One started from square one and was really nice and outgoing and made an effort to meet lots of people. The other just assumed he would be as popular at university as he was at school so he walked around with a cocky attitude and cool look that told everyone that he thought he was better than everyone. Guess who would get more friends? The one who marketed himself better. It’s not a fool proof formula but it promotes marketing your best assets. If you are funny, make people laugh, PEOPLE LIKE LAUGHING. If you enjoy saving the environment, show people that. By marketing who you really are, people will be drawn to you that are similar to you because they want to be apart of what they are also interested in or what they enjoy. If you walk around acting like something your not, your going to either rub people the wrong way, or attract the kinds of people and perceptions that you may not want, or that you may not be actually interested in. Long story short is to just be yourself and get your name out there, people can’t see what you have to offer if you hide it. Nobody puts an add for there grocery store on a billboard in the middle of the Sahara dessert. Nobody carves an add for their clothing line into the ice on the south pole. That’s ridiculous, so what would you hide what you have to offer? Market yourself.
Marketing has always struck me as a system of competition between different companies within an Industry. I was very intrigued to stumble across the term “affiliate marketing” which is a sort of marketing in which many companies within an industry actually band together to draw a large amount of attention towards the group of them. Although this may initially appear the opposite of what a company would want, it sets the group of them ahead of the pack. Michael Fleischner blogged about this topic and compared affiliate marketing to a pharmacy at the side of the road all by itself, or a group of nice stores all in the same area as each other so that customers can go visit several stores in one day. A very apt example. A link to Michael’s blog can be found 
Shaymus is Quite the stylish dresser and even though he doesn’t appear it, a very intelligent young man. And handsome! (for the ladies). Anyways, his argument that companies are driven by their competition, which forces them to constantly release new products that are barley any different than the old ones in order to keep the buzz on their company, is interesting to say the least. Take a car company for instance. If it produces an awesome new car in 1992 and then in 2010 they still haven’t released a new model, is the car still hot (popular)? NO! because other car companies -the competition- are producing new cars while their old hunk-of-junk is just a laughing stock. Technology is constantly changing, and this is partially the reason for new models so often. It is to show off what new technology the companies have discovered. But what drives a company to release a product more? Changes in technology or trying to stay ahead of the competition? I’d say it would be both really. Although if I had to choose one, I would go with the competition option and mention that technology plays a role WITHIN the competition argument. It is saying that competition is what drives a company to want to put out a new product, but technology is what actually allows that product to be produced.