The latest series of FIFA have been real eye-openers for soccer fans. The re-designation of match engine and graphic enhancement has attracted enough gamers to put EA Sports’ FIFA ahead of their long standing rival Konami’s Pro Evolution Soccer. When FIFA 13 was initially released, it has recorded a record-breaking sales success; sold over 4.5 million copies worldwide on all platforms in the first five days of release. With FIFA 14 being campaigned as the “Best Soccer Video Game” ever made, a great buzz has stirred on online news source and excited gamers’ minds. Although, with no surprise, in just 2 weeks time FIFA has top the sales chart, their sales were down by 24% as to last years’ sales. 
The drop in sales for Fifa 14 could be due to a number of different reasons, not least the fact that GTA V has already taken away everyone’s time and finances. But the main issue is likely to be indecision over the next generation consoles. With Sony and Microsoft launching their latest video game consoles, PlayStation 4 and Xbox 1, in just around a month’s time, people are not sure whether they will buy the game on their current game console or the future generations.
Whatever the reason is, this incident has put me into questioning the marketing team of EA Sports. Whether the drop was because of the launch of GTA V or gamers’ indecision over game consoles, the marketing team is responsible for all of the above.
References:
http://metro.co.uk/2013/09/30/fifa-14-ousts-gta-v-from-uk-number-one-but-sales-down-24-4128045/