Who would have predicted that a photo messaging application with a wicked looking ghost logo could turn out to be a multi-million dollar business? When SnapChat first emerged in our application stores, we were probably thinking this has got to be one of the most point-less application created in mankind. You open up an image, the image lasts for only 10 seconds before it disappears. Yup, that is called SnapChat.
Like almost every other social media apps, the initial market launch for SnapChat attracted doubts and negative feedback. But gradually, more and more people started to accept it as a trend, putting SnapChat on par with the popular photo sharing app Instagram. Much of its success could be credited to the company for developing a point of difference. Snapchat isn’t thought of as a social network. It’s presented more as a “photo chat” platform, like WhatsApp or SMS. Unlike Facebook, SnapChat allows users to send snaps to multiple people without them all knowing it. Every photo is sent directly from you to a friend, so it doesn’t seem like you’re bragging to the whole world. SnapChat alleviates the pressure of feeling judged for who you’ve shared something with, perhaps for the first time in the modern age of social networking, and this is what has made SnapChat so addictive.
