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Monthly Archives: November 2013

While I agree with your point stating that “expanding opening shops would make the brand more common and decrease people’s high brand value mentally”, I don’t believe this was “the main reason” that is responsible for the decline in sale of LV.

As many may have already know, Louis Vuitton is the world’s most valuable luxury brand, products ranging from accessories to bags. Louis Vuitton not only is known for the material it uses in production, but also for its pricing tactics, serving as a status symbol. While some may argue the expansion in stores have destroyed its exclusive image, making too commonplace, please note that Louis Vuitton’s status of wealth has long been standing. Regardless of how many LV stores there are, people would still view LV as one of the biggest status symbol. In my opinion, the decline in sales has to do with the global economic depression that is affecting most European countries and the US whom are still on the process of recovering. The economic crisis has stripped away consumers’ purchase power on luxury products (normal goods), and has kept their purchasing power only on the range for inferior goods.

https://blogs.ubc.ca/xyutong/

For the last decade, the world’s largest franchise fast food restaurant McDonald’s has been trying to differentiate itself from being just another fast food restaurant. In fact, since the official launching of McCafé, it is evident that McDonald’s is slowly trying to position itself away from the fast food category, or at least it is trying to expand its consumer sector. For breakfast, consumers are no longer stuck with pancakes, muffins and hash browns, but with McCafé, a coffee-house-style food and drink chain, consumers have options ranging from hot chocolate to expresso or latte.

Although it is evident that McDonald’s has long been trying to establish a new image outside of the fast food industry, it is surprising to hear that McDonald’s would also like to dip its hand into the coffee business. McDonald’s CEO Don Thompson highlighted beverages as one of its key growth opportunities, and further noted that coffee is the fastest growing category in its global drinks business while admitted that the company has less than its “fair share” of the market. The success of Starbucks in the coffee industry has really caught the attention of McDonalds, as the company is in plans of adding another “350 to 400” McCafes and selling packaged Coffee in Supermarkets.

In my opinion, McDonald’s should not try to be something they are not. McDonald’s is known for its fast-food style and that won’t change in consumers’ minds. Forcing a change would only leave consumers confused about the true identity of McDonald’s.

http://www.businessweek.com/ap/2013-10-30/mcdonalds-to-sell-bagged-coffee-next-year

http://www.businessweek.com/ap/2013-11-14/mcdonalds-eyes-global-coffee-growth

Pirate Joe is a local grocery store in Vancouver operating as a re-seller of Trader Joe’s products in Canada. Yes, you are right, the company literally resells products that are being sold at Trader Joe’s. Every week, the owner would drive down to the closest Trader Joe’s located in Bellhingham and buys pretty much everything he could. Despite the high costs of operating the store, the store has become popular with residents who enjoyed the opportunity to purchase some of the distinct private label products offered by Trader Joe’s.

Although Pirate Joe’s could get away legal issues by playing through the gaps and holes in today’s legal legislation system, the way Pirate Joe’s is operating its business is considered very unethical. In fact, their actions are no different from stealing or copying, except the fact that they pay a tip for their actions. What Pirate Joe’s is doing is just not the right way of making profit and sets a bad example to the business industry, as its success would further encourage entrepreneurs to find ways to escape legal consequences in their business operations.

 

 

http:///news/canada/british-columbia/trader-joe-s-loses-fight-with-vancouver-s-pirate-joe-s-1.1912400

On Novemeber 3, 2013, the Hong Kong Government controversially refuses to approve HKTV’s proposal for a free-to-air license. While this has come as  a surprise to many television viewers in Hong Kong and workers of HKTV, the Government refuses to offer legitimate reasons for its radical decision. After the decision’s been made, thousands of workers of HKTV have immediately been put out of work (laid off).

HKTV was founded by a Hong Kong entrepreneur named Wong Wai Kay. The rise of HKTV was greatly anticipated by television viewers as they believed it would provide a healthy competition  to the current near-monopolized free-to-air television broadcaster, TVB. TVB’s productions have recently been criticized  for its lack of creativity and the quality of its productions, in which television viewers argued that this has to do with TVB’s lack of competition.

Politicians and nearly 400,000 people who signed a Facebook petition demanded that the government give a full account of the reasons for denying Wong’s Hong Kong Television Network (HKTV) a licence. Thousands vowed to protest at government headquarters on Sunday.

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