Pirate Joe is a local grocery store in Vancouver operating as a re-seller of Trader Joe’s products in Canada. Yes, you are right, the company literally resells products that are being sold at Trader Joe’s. Every week, the owner would drive down to the closest Trader Joe’s located in Bellhingham and buys pretty much everything he could. Despite the high costs of operating the store, the store has become popular with residents who enjoyed the opportunity to purchase some of the distinct private label products offered by Trader Joe’s.
Although Pirate Joe’s could get away legal issues by playing through the gaps and holes in today’s legal legislation system, the way Pirate Joe’s is operating its business is considered very unethical. In fact, their actions are no different from stealing or copying, except the fact that they pay a tip for their actions. What Pirate Joe’s is doing is just not the right way of making profit and sets a bad example to the business industry, as its success would further encourage entrepreneurs to find ways to escape legal consequences in their business operations.
http:///news/canada/british-columbia/trader-joe-s-loses-fight-with-vancouver-s-pirate-joe-s-1.1912400