{"id":16,"date":"2010-09-17T18:19:35","date_gmt":"2010-09-18T02:19:35","guid":{"rendered":"https:\/\/blogs.ubc.ca\/tommychen\/?p=16"},"modified":"2010-12-04T18:54:57","modified_gmt":"2010-12-05T02:54:57","slug":"16","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/tommychen\/2010\/09\/17\/16\/","title":{"rendered":"Business Ethics Question related to an ad campaign that blame on McDonald\u2019s"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/si.wsj.net\/public\/resources\/images\/MK-BG012_MCD2_G_20100913183649.jpg\" alt=\"MCD2\" \/><\/p>\n<p>Burger Giant McDonald got blamed for heart diseases by an ad campaign by PCRM.<\/p>\n<p>http:\/\/online.wsj.com\/article\/SB10001424052748704190704575490011354963240.html?KEYWORDS=burger<\/p>\n<p><strong>Is an ad campaign that blames McDonald\u2019s for heart disease fair or unfair?<\/strong><\/p>\n<p>In my opinion, I think this ad campaign is not fair on McDonald\u2019s. Firstly, although PCRM is trying to raise awareness of heart diseases through this ad campaign, they have better alternatives such as targeting a more general term \u201cfast food\u201d instead of McDonald\u2019s.\u00a0 And they also lead me to think, why McDonald\u2019s but not KFC, Burger King, or even Wendy\u2019s? Is there a scheme behind? Secondly, these damages from social media always take long time for the company to rebuild their reputation. PCRM\u2019s decision may not be a wise one.<\/p>\n<p>Indeed, I think PCRM\u2019s purpose and direction is right, and I support how they teach people about these potential side effects of fast food. For McDonald\u2019s, I think they will be able to defeat this challenge since they are experienced to dealing these health concern from societies. And think deeper, this ad actually also will help people to remember about McDonald\u2019s \u2013 no matter if it\u2019s a positive or negative message.<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=Mx0IJnO3o8g[\/youtube]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger Giant McDonald got blamed for heart diseases by an ad campaign by PCRM. http:\/\/online.wsj.com\/article\/SB10001424052748704190704575490011354963240.html?KEYWORDS=burger Is an ad campaign that blames McDonald\u2019s for heart disease fair or unfair? In my opinion, I think this ad campaign is not fair on McDonald\u2019s. Firstly, although PCRM is trying to raise awareness of heart diseases through this ad [&hellip;]<\/p>\n","protected":false},"author":2777,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7038,141],"class_list":["post-16","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business-ethics","tag-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/users\/2777"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":55,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts\/16\/revisions\/55"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}