{"id":36,"date":"2010-11-01T13:16:58","date_gmt":"2010-11-01T21:16:58","guid":{"rendered":"https:\/\/blogs.ubc.ca\/tommychen\/?p=36"},"modified":"2010-12-04T18:56:44","modified_gmt":"2010-12-05T02:56:44","slug":"36","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/tommychen\/2010\/11\/01\/36\/","title":{"rendered":"Hong Kong Starbucks falls in \u201cGreen Wave\u201d"},"content":{"rendered":"<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px 'Times New Roman'} --><a href=\"https:\/\/blogs.ubc.ca\/tommychen\/files\/2010\/11\/IMAG00532.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-39\" title=\"Charm Tumbler\" src=\"https:\/\/blogs.ubc.ca\/tommychen\/files\/2010\/11\/IMAG00532-179x300.jpg\" alt=\"\" width=\"179\" height=\"300\" srcset=\"https:\/\/blogs.ubc.ca\/tommychen\/files\/2010\/11\/IMAG00532-179x300.jpg 179w, https:\/\/blogs.ubc.ca\/tommychen\/files\/2010\/11\/IMAG00532-613x1024.jpg 613w, https:\/\/blogs.ubc.ca\/tommychen\/files\/2010\/11\/IMAG00532.jpg 1552w\" sizes=\"auto, (max-width: 179px) 100vw, 179px\" \/><\/a><\/p>\n<p>Last weekend, I went back to Hong Kong for some personal reasons.\u00a0\u00a0In the Hong Kong airport, I spotted an intriguing Starbucks ad, which reminded me about class concepts like sustainability and marketing strategies.<\/p>\n<p>As I skimmed the ad, the word \u201cpersonalize\u201d caught my eye.\u00a0 This is a really thoughtful ad; it emphasizes customization which makes consumers feel that they have certain autonomy to what they are buying, and it also allows them to treat buying coffee as a unique experience. \u00a0Moreover, this clear and simple ad also shows Hong Kong Starbucks\u2019 efforts in researching their target market. \u00a0Residents of Hong Kong are generally obsessed with \u201cconspicuous consumption\u201d.\u00a0\u00a0A fancy cup decorated with diamonds will certainly catch their attention.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/tommychen\/files\/2010\/11\/IMAG0054.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40\" title=\"Standard Cups\" src=\"https:\/\/blogs.ubc.ca\/tommychen\/files\/2010\/11\/IMAG0054-300x179.jpg\" alt=\"\" width=\"300\" height=\"179\" srcset=\"https:\/\/blogs.ubc.ca\/tommychen\/files\/2010\/11\/IMAG0054-300x179.jpg 300w, https:\/\/blogs.ubc.ca\/tommychen\/files\/2010\/11\/IMAG0054-1024x613.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Besides its successful marketing, Hong Kong Starbucks\u2019 promotion of the \u201cCharm Tumbler\u201d reveals that the company has also fell into step with the \u201cgreen wave\u201d. \u00a0Encouraging customers to use the \u201cCharm Tumbler\u201d not only brings in extra profits and cost reduction from paper cups, but also demonstrates corporate social responsibility that enhances a company\u2019s image. \u00a0In my point of view, the \u201cCharm Tumbler\u201d is a perfect new development for Starbucks in Hong Kong, where workaholics are everywhere and caffeinated drinks are in high demand. \u00a0What\u2019s better than being eco-friendly and maximizing profits at the same time?<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/graphics8.nytimes.com\/images\/2006\/08\/13\/travel\/13frugal_span.jpg\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last weekend, I went back to Hong Kong for some personal reasons.\u00a0\u00a0In the Hong Kong airport, I spotted an intriguing Starbucks ad, which reminded me about class concepts like sustainability and marketing strategies. As I skimmed the ad, the word \u201cpersonalize\u201d caught my eye.\u00a0 This is a really thoughtful ad; it emphasizes customization which makes [&hellip;]<\/p>\n","protected":false},"author":2777,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[141,137461,205],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-marketing","tag-mass-customization","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/users\/2777"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":62,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts\/36\/revisions\/62"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}