{"id":47,"date":"2010-11-04T12:14:57","date_gmt":"2010-11-04T20:14:57","guid":{"rendered":"https:\/\/blogs.ubc.ca\/tommychen\/?p=47"},"modified":"2010-12-04T19:01:47","modified_gmt":"2010-12-05T03:01:47","slug":"accounting-meets-marketing-japan-pizza-chain-offers-31000hr-part-time-job","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/tommychen\/2010\/11\/04\/accounting-meets-marketing-japan-pizza-chain-offers-31000hr-part-time-job\/","title":{"rendered":"Accounting meets Marketing? Japan Pizza Chain offers $31,000\/hr part-time job"},"content":{"rendered":"

\"\"<\/p>\n

I was shocked when I read the title of this article <\/a>today. A part-time job that pays $31,000 for one hour? That must be the highest paying job on earth! I guess everyone would be shocked initially. But then I scrolled down to discover which company made such a seemingly irrational decision, and I found that it was Japan\u2019s Domino Pizza.<\/p>\n

While absorbing the article, I realized that this is exactly how Japan’s Domino wants people to remember their name. This is one of the newborn marketing strategies called the Law of Big Numbers<\/a>.\u00a0\u00a0\u201cWhen people come into networks, they have this obsession with quality and quantity.\u201d Compared to putting ads on TV, newspapers, or start a discount promotion campaign, this $31,000 one-time cost to generate massive media attention is more worthwhile, or in accounting perspective, more cost-effective.<\/p>\n

Now you give a try, can you tell what’s accounting and marketing behind this promotion?<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I was shocked when I read the title of this article today. A part-time job that pays $31,000 for one hour? That must be the highest paying job on earth! I guess everyone would be shocked initially. But then I scrolled down to discover which company made such a seemingly irrational decision, and I found […]<\/p>\n","protected":false},"author":2777,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2008,3606,141],"class_list":["post-47","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-accounting","tag-innovation","tag-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/users\/2777"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":68,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/posts\/47\/revisions\/68"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tommychen\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}