Earlier today I read a blog post by Pumasell, World Famous Brand – Breitling Watches Canada. The post talks about how exclusive, and high-end Breitling watches are. Breitling watches are designed with features that make them appealing to pilots and pilot wannabes all over the globe. Myself, still trying to figure out if I am a pilot or just a wannabe, was not sold on these watches. I have a Citizen watch, quite a bit cheaper, but still pricey ($700-800), the only reason that I have this watch is because I got it for a graduation gift from my parents. Other then a few top secret trademark features, and the metals they are made of, there is few differences between these high end watches and a knock off version you would buy from a mall vendor. I saw these inflated prices ($2000-5000 for some Breitling watches) as more brand equity, then true performance of the watch.
Then I remembered a watch that a co-worker had told me about. So after some research I found the watch! The Breitling Emergency, a plain looking Titanium watch. But it isn’t about what this watch looks like or the name on it, the watch has a built in ELT(Emergency Locator Transmitter).
In a plane crash, the plane will have an ELT inside of it, but what if for some reason you have to start walking away from the plane and you can’t take the plane’s ELT with you? Simple you have one built into your watch! This made me reconsider some of the products that I viewed as over priced, strictly because they are a brand name, maybe there are hidden functions to many products. I would be willing to pay a premium if it meant getting rescued in the event of an emergency!
