In response to Haley’s post on iPhone 5 Glitches, Secrets, and Scratches Found Since Launch, I completely agree on the subject, and I feel that Apple needs to provide something fresh to its loyal customers if it wishes to maintain its market presence.
Apple was once a company of innovation, but it seems the death of Jobs and the rise of entrants such as Google and Samsung have brought up a serious question: how much longer can Apple hold on for?
Google sought for affordable but efficient phones, such as the Galaxy Nexus, while Samsung sought for something larger and faster, with their flagship phone, the Galaxy S3.
Despite the release of the iPhone 5,the Galaxy S3 sales have been largely unaffected. (Andrei Prescura) This is because Apple’s recent products only improve their existing products marginally, without offering much to customers.
This displays Samsung’s success by having established its own point of difference, for the iPhone 5 is on many levels very similar to the iPhone 4/4s, while the Galaxy S3 differentiates itself, leaving its sales intact. Apple either needs to introduce a new product line entirely, or leave its customers wanting.
https://blogs.ubc.ca/haley/2012/10/08/iphone-5-glitches-secrets-and-scratches-found-since-launch/