Apple, one of today’s most well-known tech giants has been such a hugely valued and successful company ever since the release of the iPhone in 2007. Its progress has only magnified with its introduction of the iPad, creating two entirely different markets in the tech industry. That was how it has always managed to maintain its predominant lead. However, as of mid-September, 2012, the company shares have started to drop. Once at $700, it now sits at $527 as of November 19, 2012. This 25% drop in share price can be seen as the effects of Apple’s stagnation in its product line. Instead of creating new markets, Apple has settled for making minor tweaks on existing products and rereleasing it with updated specs.
As the tech industry is always on the go, Apple has introduced the iPhone 5 and the iPad Mini, both with minor changes when compared to the iPhone 4s and The New iPad. Apple has introduced the wrong product to the right place at the right time and to the right market – however, Apple no longer holds reign over the Smartphone market as Samsung has sold the highest number of Smartphones since the first iPhone, nor does it hold sovereign over the tablet market as both Google and Amazon are fiercely competing for lower prices. The only way for Apple to move forward is to change the tech industry. Again.
http://www.canadianbusiness.com/blog/tech/106441–apple-s-ipad-mini-dilemma
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