Oct
17
Wedding Dinner
Posted by: tonyteng | October 17, 2010 | Leave a Comment
One of the most important component of wedding is the dinner. I believe this holds for most people. A perfect wedding dinner would mean hosting the dinner at 5 stars hotel where there are great foods, most importantly, look presentable. However, recently, MacDonald has targeted on the wedding dinner for its market. Yeah, I know it sounds very weird for a wedding to be hosted at MacDonald but you can read what is happening in Hong Kong at here.
I would say this is an innovative idea came up by MacDonald. So what would be served? Fries for starter and apple pie as wedding cake. Ewww, for me I still could not accept this idea. I believe most people do. If the target market is youngster, perhaps it would work, but definitely not elderly people. Plus, it is unhealthy and it seems informal.
But but but, it gives economical sense. It offers cheaper wedding dinner option for couples. Hosting a wedding dinner at MacDonald is much cheaper than holding a dinner in traditional restaurant.
I believe MacDonald would not have sustainable competitive advantage in it. If it works out, the next thing you would see is all those fastfood restaurants would hold wedding dinner for couples as well. KFC, Pizza Hut, MarryBrown, Burger King will then organize wedding dinner. At the thought of it, I would like to emphasize that I would not for such dinner, only if they are my really close friends.
I have to admit it is a creative idea, but it won’t last long. At least culture won’t let it be sustainable. I would say it is more like a fad. What do you think?