Oct
28
Product Life Cycle
Posted by: tonyteng | October 28, 2010 | Leave a Comment
I am here to talk about last lecture content, product life cycle.
One of the PLC which I want to talk about is Textbook. So it is basically affected by the content and most importantly the edition of the textbook. Well, UBC always changes new textbook edition every two years I think. This really cost burden to students and education is supposed to be something that benefit ppl but it is turned into profit organization. When new edition comes out the older edition enters the declining stage as some students still tend to use it. Then the new textbook turns into growth stage as well.
What about UBC university brand? Or its courses？ I believe it is in maturity stage as there is no significant growth of the number of students enter UBC. Well, it is due to its limited capacity as well.
Then there is the iphone. Again new product is always launched after the market become saturated. There will always be some ppl haunting for it once it comes out although it is of little difference.
I guess that’s all for now. Have a great weekend everyone!