Dec
2
Ethical Advertising
Posted by: tonyteng | December 2, 2010 | Leave a Comment
http://news.indiainfo.com/091021113041_man_sues_axe_as_unable_to_get_girl-478394.html So what exactly constitute ethical advertising? As I was doing assignment 4 for Axe promotional mix, I was surprised to know that Axe was sued because of the puffery used in its advertisement. So should we believe in advertisement? All of us know that the advertisement contains puffery a lot of times. But if […]