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http://news.indiainfo.com/091021113041_man_sues_axe_as_unable_to_get_girl-478394.html So what exactly constitute ethical advertising? As I was doing assignment 4 for Axe promotional mix, I was surprised to know that Axe was sued because of the puffery used in its advertisement. So should we believe in advertisement? All of us know that the advertisement contains puffery a lot of times. But if […]

I was searching for the hotel rooms for my winter trip this coming December. As I read through promotion part, one of the promotion channel is product review. So how do you trust the reviews online? The most obvious criterion that is objective is the price. I mean you can compare the price objectively unlike […]

An interesting video. Those with Iphone should see this Apple did an awesome job in branding. This is also why its stock keep on rising. This is product differentiation method which caused iphone to price above Htc although the features of Iphone might be inferior to Htc.

So if u were to ask any Malaysian what they miss the most, foods would definitely be on the list. Everyone would agree with this fact despite a lot of problems happening in the country. In fact, those who have left the country definitely cannot find the same thing in the country they leave for. […]

http://www.themalaysianinsider.com/malaysia/article/selangor-to-add-extra-day-to-no-plastic-bag-day-campaign/ The above link is the report of one of the states in Malaysia (yes, i m from Malaysia) going to add one more day to their no plastic bag campaign. It works exactly the same as in BC where people have to pay for the plastics bag if they didn’t bring their recycling bag […]

Referring to Lin Xin’s blog https://blogs.ubc.ca/lxin/2010/10/24/we-do-our-shopping-so-differently/. It is very true that men and women shop differently. The summary of her post is that men tend to shop for for convenience goods/services while women tend to be shopping for goods/services despite the product sought being similar. One good can be different type of goods for consumers? […]

As we have learnt before, place is one of the marketing mix out of the 4P. At the first look, you might think that it is not of any great importance and we always treat the presence of products for granted. Till I realise that Nestle’s breakfast cereals is not present in Vancouver or Canada […]

Today Tamer talked about company’s orientation. There are 4 types, sales, profit, competitor and customer orientation respectively. I would like to give some examples and comment on each type of orientation. Sales: It is mentioned in class that Starbucks are profit orientation so I guess Tim Hortons should be sales orientation. In fact, some of […]

I am here to talk about last lecture content, product life cycle. One of the PLC which I want to talk about is Textbook. So it is basically affected by the content and most importantly the edition of the textbook. Well, UBC always changes new textbook edition every two years I think. This really cost […]

Just wanna share some experience with everyone. I believe most people are currently doing the marketing assignment number 2. The method which I am using is online survey. So, in textbook it is mentioned that internet survey has higher response rate. However, I find the contrary is true. Me and my group members have posted […]

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