Today, in class we talked about some retail strategies and one of the strategies that caught my attention was online retail. There is a rapid trend towards online shopping and most companies have hopped on board with this trend by having their products available for sale online. This has become such a huge trend due to the fact that people are having less time to physically go out and shop. And the malls close quite early so by offering shoppers the online experience, people can shop whenever, wherever, and however they like. From time to time, I would shop online too and it’s become such a fun experience. I usually like to go onto www.asos.com which is a UK based website where they offer the most up to date fashions. Recently, I stumbled across their Fashion Finder section where you can view the different trends that are going on, create outfits, and upload looks. When you create outfits, you’re browsing through countless items from tops to accessories to makeup. If you see something you like, you can click on the item and it’ll take you directly to a website where you can purchase it. Not only is this fun, if you’re into fashion, but you can actually buy the items that you’re playing around with! So I doodled around and created this outfit that I thought I’d share:
As simple as it looks, I actually spent quite some time browsing through a lot of the products on the website, so I definitely think that online retailing is the way to go. It’s definitely very convenient, exciting, and enjoyable.