I recently came across AdFreak’s blog where David Kiefaber brought up a picture of the new iPad 2 case. Now, this isn’t just any case that protects the iPad. It consists of gold and diamonds and is currently selling at $8 million.
http://adweek.blogs.com/adfreak/
When I first saw the picture, it immediately captured my attention. Not that I have an iPad, but if I did that would be a pretty sweet case. The AIDA model we learned in class definitely applies here. I was mainly attracted to the image of the case. As a result, this increased my interest in wanting to get an iPad. Of course, I don’t have that kind of money to spend on a case but it increased my desire to want to get an iPad for sure. In terms of action though, I’m not sure if I would actually go out to buy an iPad just because I already have an iTouch and I feel like that it’s just a bigger version of it and uneccessary for everyday use. So I think that my money would be better spent elsewhere.