Travis Crowe's Blog

As if a Venti size wasn’t big enough for all the coffee lovers out there. Starbucks has just announced its marketing ploy to introduce the new size ‘Trenta’ (31 ounces as opposed to the Venti, only 24 ounces) throughout the United States. After much success in what Starbuck’s refers to as the testing phase in which the size was introduced last spring in Phoenix and Tampa Bay, the company will continue to produce this drink size in the hope to market a larger ‘cold’ drink cup to consumers. Starbucks needless to say has tried to capture the essence of brand loyalty and it is with this in mind that the company hopes to make the Starbucks experience that much more enjoyable. In my opinion, even a Venti is to much in one cup, but it is prudent to say in the world we live in the bigger is better idea reigns supreme.

Trenta Compared to Venti