For the past two summers, my friends from Edmonton and I have been working on growing our business SMG Inc. (Student Movers Group Inc.) The company is basically a moving company and our point of differentiation is that all of our employees are students. Currently we have approximately fifteen employees and consistently have customers looking for assistance. In addition to this, we advertise that we are an employee owned company and 100 percent of our profits goes towards paying for tuition.
Cole Clarke’s blog “Vancouver’s Crazy Market” does and excellent job of displaying how shortages of companies like ours has led to a high demand for our work. Comm 292 has also taught me various reasons that could potentially explain why our company is functioning well.
One potential reason is that “SMG” works more as a team rather than a group. A group can be considered as two or more people with a common relationship, where as a team is considered as a small number of people working towards a common purpose. SMG works more like a team because of our employee ownership. This means that everyone associated on our team benefit when our company grows, which will lead to higher dedication.
Another reason that SMG is doing well is because of our ethics. As I previously stated, all of our profits are dedicated towards our employee’s tuition. This gives our customers a much higher incentive to use our business because they have the satisfaction of knowing that the money they paid is being put towards a good cause.
Overall, with SMG being considered as a team with appropriate ethics, our company continues to display large amounts of demand.
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Sources:
- https://blogs.ubc.ca/coleclarke/2017/02/05/vancouvers-crazy-market/