It does seem crazy to say no to billions of dollars, but like everything in life there is more to decisions than what meets the eye. The owners of one of the largest growing social media apps today “Snapchat” are not making any revenue currently, yet they will not settle for billions. Seeing that the company started in 2011 and it has not even been around for 2 full years it really does seem ridiculous. But the two young Stanford fraternity brothers aren’t throwing in the towel any time soon. The two owners believe that the financial offers they have received up to date might be equal to what the company is worth currently but is not enough for the sky high potential this exponentially growing technology possess. Not only is the advertisement potential through the roof for Snapchat because it is a picture based application, but the growth in daily messages have increased from 60 million in Febuary to more recently upwards of 350 million. Snapchat is everything investors look for, except public. In conclusion, no one really knows what young and highly potential company will end up doing, the only thing that’s for sure is that eventually it will see profits.