In 2012, Rihanna the mega pop star went on a tour across the world called the 777 Tour. It was a tour planned right before the release of her seventh album and acted as promotion for that album. What Rihanna basically did was go to 7 countries, in 7 days, and do 7 shows, in honor of her 7th album. This had never been done before, no artist has ever filled a plane with a bunch of press and fans and flew them across the world so that they could be in the experience. These concerts were invite only which made the world very interested in the people who went to the shows. This idea is very risky because if Rihanna were to mess up, then everyone of those people in the media will be writing about it, and the world will be listening.

What ended up happening was a nightmare! Apparently the media and fans were mistreated and left waiting around due to the lack of a decently planned schedule. To make things worse Rihanna barely interacted with them and only gave them one apology. I’m sure Rihanna was tired, but if I were to pull a risky PR stunt like this, knowing the whole E-marketing world would be paying attention, then I would be making sure that the press on board that plane were happy!  Since the concert’s were so exclusive, this stunt completely relied on what the press had to say, which ended up not being the best it could have been.

I hope that every pop star takes notes from this stunt that Rihanna pulled, and that if they hope to pull something off like this, then they should learn from Rihanna’s mistakes, and possibly not try to promote an album with such a risky stunt that could go wrong in so many ways.

For those of you that don’t know who Ariana Grande is, she is a very big pop star that had her claim to fame through children’s TV shows. Grande released her first LP album in 2013, and her second album in 2014. Her songs are constantly on the radio and you would think that she is getting more popular and famous, however, this might not be the case.

Recently there have been numerous reports that Ariana Grande has extreme diva behavior and that she is one of the worst pop stars in the industry. The stories claim multiple things such as:

• Ariana Grande walked off of a photo shoot after making the photographer wait for hours
• She only lets people take photos from her left side, and if they use red light she would “kill herself”
• It was reported that she told people that she wants her fans to die
• She is apparently very brief and rude to her fans

The scary thing with these stories is that they might just be rumors, or they could be very true. If Ariana Grande is really doing these things then she really needs to stop because it is officially effecting the way that the public feels about her. Her brand image is starting to be tarnished over these stories, and even if they aren’t all true, the fact that these stories are public should really make her try hard to prove them wrong. Grande has definitely become the person that the media likes to pick on lately because she does not make it any better for herself. She hasn’t had many good stories coming out for her and you would think if she cared about her brand image that she would work towards making her good deeds noticed.

Source: http://perezhilton.com/2014-09-22-ariana-grande-diva-side-stories-claims-list/?from=post#.VDEBVxZXtFs