When the internet was first started, I bet that no one would have ever thought that it would become such a powerful tool and essentially make people famous. This blog is going to talk about a recent internet sensation Bethany Mota who started to become famous just by simply promoting her YouTube videos.

Pictured above, Bethany Mota is a YouTube personality that made her first YouTube video in 2009 and now has tons of fans and most recently is competing on the hit TV show Dancing With The Stars. Her story shows how powerful the internet can be with the proper exposure, advertising techniques, and social media skills. These are all things that were touched on some way or another in COMM 464.

Bethany was successful in promoting her own brand, herself, through videos and social media in order to become famous and have great brand awareness. I’m not one to watch YouTube videos about make up, however Bethany Mota has been so successful at exposing her brand, that even I know about her. The first time I saw her was when she won a MTV Video Award, and then shortly after I saw her on Dancing With The Stars. This shows how even though she first promoted her brand as something specific, she now is known for more than one thing because of how she shaped her brand to be so successful.

I don’t want to be famous or anything, however I do find it super interesting how with proper knowledge, skills, techniques, and a little bit of luck, that one can become so popular just by using the internet!