Azealia Banks is a female rapper that is most known for her hit song “212” about her life in New York which was released in late 2011. Since then, she has released a mixtape and multiple songs on the internet, and she continuously promised to release her debut album titled “Broke With Expensive Taste”. However, people started to lose hope such a long time ago waiting for Azealia Banks to release this album because she would announce release date after release date, and every single time it would be pushed back.

COMM 464 revolves around internet marketing, and let me say, Azealia Banks and her team should really take a course like this. For her to continuously let her fans down with release dates definitely hurt her image. She had so much potential, but she essentially became a joke on twitter where people would post things such as a skeleton and write “me while waiting for Azealia Banks’ album to be released”. No one wants this for their brand because it is so negative and something like this could break a artist trying to strive in the music industry.

Despite the YEARS of struggling, Azealia Banks just released her album finally this week. Not only did she release her album, she released it without any notice. People had given up on the idea that she was releasing one, and when they did that is when she released it. It essentially was a surprise such as when Beyonce released her very successful surprise album last year. Azealia Banks isn’t as major as Beyonce however I do believe that her marketing strategy at the end of the day has paid off. She claims that she was the girl who cried wolf, so she could never give another release date again and that she would have to just release the music if she wanted to start to be successful again, and that’s exactly what she did.

Even though she was struggling in the industry so much, I believe with improved marketing tactics that she can come back from this.