For those of you that know, Halo is a very successful video game franchise that consists of four games: Halo Combat Evolved, Halo 2, Halo 3, and Halo 4. These games are for Xbox and Xbox 360, however are not on the newest console, Xbox One, until now.

343 Industries released Halo: The Master Chief Collection on November 11th, which was the 10 year anniversary to the most popular Halo, which was Halo 2. I myself was VERY excited for this collection because it consists of all four games on one disc, and I even pre-ordered it, not knowing the disaster that was to come.

When the game finally rolled out and people could play it, customers were quick to realize, that the game isn’t actually playable. One could say that the game was not even close to being ready for release, but 343 industries put the game out anyways just to match the anniversary. There are so many glitches with the game and it essentially nothing that was promised.

What I find super interesting about this disaster is how well the Halo twitter account and some executive producers of the game are handling the backlash. They are constantly all on twitter reassuring that they are working around the clock to get the game fixed and answering everyone’s questions. At first I noticed so many people absolutely furious about the mishap, but the more that the producers answer questions and give out updates on fixes, the more I see that the consumers are happy.

The reason that there has been a turnaround is because Halo is showing that they actually care about their brand and their twitter followers, so they are engaging back with them to keep them calm. I also believe that the backlash has slowed down because of how loyal Halo fans are of the brand. Halo isn’t exactly a role model brand, because they are in deep hot water, however their customer service and brand loyalty is very high that some companies should be taking tips.