Amazon has just confirmed their purchase of the online streaming site, Twitch TV. TwitchTV to those who do not know is the largest streaming platform for games on the internet, people from all around the world stream from their computers so that other games can easily watch and learn games from the streamer. This 21st century phenomena has seen a large spike in its viewership over the past 5 years.  Large events such as the League of Legends World Championship, and the DOTA 2 World Championship has seen viewing numbers even higher then large sporting events such as the NBA Finals as well as the SuperBowl.  Some of the famous streamers have even confirmed to be making 6 digit salaries by simply streaming their games.

In my opinion, Amazon’s purchase of Twitch.TV for 1 billion dollars is a smart move towards future entertainment, companies such as Netflix have seen a rise in popularity over recent years. Especially with the newer generations focusing their time on computers and the internet, we can see how the younger generations gear themselves towards watching shows and games online rather then the TV at home. Amazon will not only be able to efficiently capture a large range of audiences but they have opened our many opportunities for the viewing platforms in the future as we see the entertainment industry slowly shift towards a more technology focused future.

Referenecs:

http://venturebeat.com/2014/07/24/googles-1b-purchase-of-twitch-confirmed-joins-youtube-for-new-video-empire/